AR shopping magic happens!
ㆍNo outfit is complete without a few accessories, but do we really need to wear all of them?
ㆍIndian startup ‘mirrAR’ utilizes AR technology to create an immersive experience for virtual fashion shopping.
ㆍIn the world of digital twins, augmented and virtual reality, anyone can become a trendsetter and even a popular celebrity.
Gaze into a magic mirror
You may not be wearing anything right now, but you can look like a glamorous princess on your smartphone. In virtual reality, you can wear perfectly fitting earrings, necklaces, rings, and more, even if you’re not actually wearing any fancy accessories. mirrAR, an Indian startup, offers customers a luxury shopping experience on its AR platform. As the name suggests, their software instantly lets you try on any accessory. mirrAR is an omnichannel technology that allows customers to virtually try on items before buying. The company has worked with hundreds of retail brands, including well-known jewelers, to integrate the solution into their websites, branded apps, social media accounts, and even physical stores. Jewelry, watches, eyewear, beauty, and cosmetics are all available for unlimited augmented reality shopping.
Drawing on thin air
AR is like adding digital magic to the real world. It involves overlaying digital images, videos and sounds onto the view captured by your smartphone camera. So how does it work? First, the camera needs to recognize your environment, so the sensors on your smartphone, tablet, or other device capture what’s around you. Then, the computer brain inside the device figures out where to place the digital objects. It uses markers or trackers, such as GPS, accelerometers, orientation, and barometer sensors, to overlay digital information on top of objects. When using AR-enabled devices with a camera, such as smartphones, tablets, or smart glasses, you’ll be able to see digital objects integrated into your real-world environment.
When using the mirrAR, I can try on stylish items virtually by projecting my body parts into the air using my smartphone. This helps me determine if the color, size, and overall style of an accessory will work for me without physically trying it on. The AR system updates everything in real-time, even as I move or change the position of my phone. For example, if I want to look at an earring from different angles, the earring will adjust its position in real-time to match the angle of my head. It’s like painting a picture in thin air, but in 3D. This creates a digital twin in augmented reality, making it seem like there’s another world of digital twins.
Equality in fashion
The concept of digital twins is becoming more tangible with the development of augmented reality (AR) glasses by big tech companies and startups. These glasses allow users to transform their surroundings into a virtual world where they can try on clothes, decorate their space, and even host a fashion show. For example, a user could turn a plain room into a runway, place luxury bags on a table, or adorn themselves with virtual jewelry. Imagine if everyone had AR-enabled lenses – how would they perceive themselves? I don’t need to own expensive clothes; I can walk around in shabby clothes and still look like a celebrity. In a digital twin world, of course. This will bring fashion equality, at least in the virtual world.
