This article will complete your OOTD.

From New York to Paris, September is the month of spring. It’s the time when the world’s four biggest fashion weeks showcase the next year’s Spring/Summer collections. New York Fashion Week has already concluded, and the models walked at various iconic locations across the city, such as the Guggenheim Museum, the Staten Island Ferry, High Line Park, and Brooklyn’s basketball courts, showcasing the natural essence and symbolism of the city. What’s next for fashion week? Whether it’s London, highlighting the growth of emerging designers; Milan, with the glitz and grandeur of big brand shows; or Paris, with the craftsmanship of haute couture, there’s bound to be something new to revamp your wardrobe next spring. If you’re looking to fashion weeks to predict future fashion trends, we suggest using technology to help you choose and wear the trends that suit your personality.

As someone once said, “Style is a way to say who you are without having to speak.” Today, “technology” completes the look. Fashion tech startups are proof of this.

Fitting rooms in smartphone

Smart Fashion

You don’t have to visit a clothing store to try on clothes before making a purchase. You might take this to mean that you should shop online, but it’s a different story. Smart Fashion, a service developed by a Vietnamese startup, allows you to virtually try on clothes as if you were in a store. You can try on an unlimited number of clothes in a virtual environment, providing you with plenty of options and time, while also saving you from getting lost in the store and making impulsive purchases. The same applies when you come across an interesting item at fashion week. You can try on pieces from luxury collections using a virtual fitting app, giving you the experience of being a professional model.

Unique style in a few words

Viceversa

“Make me a blazer that glows in the dark and has red paint all over it.” If you can’t find this clothing item on the market, you can create it digitally. VIIM, a fashion AI platform developed by South Korean startup Viceversa, allows you to input text prompts to generate the fashion image you have in mind. You can even upload your face to the platform, and the generative AI will produce a stunning lookbook featuring your digital fashion creations. Simply by providing a few sentences, you can order the clothes you want to wear and receive a collection of outfits personalized with your name. If you’re lucky, your creation might even become a reality in the hands of a designer.

Pretend to be pretty in thin air

MIRRAR

Fashion isn’t complete without the little accessories. Traditionally, you could try on earrings, rings, glasses, watches, and other accessories in a store before making a purchase. With the help of AR technology, Indian startup MIRRAR has developed a solution that allows customers to virtually try on accessories. This technology enables customers to see how different shapes, colors, sizes, and patterns look on them before making a purchase. Going further, if AR technology can replicate the sensation of physically touching a gemstone, rather than just seeing it, we can remotely experience its texture, bumps, and unique materials.

My well-dressed avatar

Republiqe

Clothes are not just for humans anymore. In the virtual world, you have to consider what your avatar wears. Republiqe, a Singapore-based company with offices in California and London, is a metaverse digital fashion house. They offer a service that creates digital outfits for 3D avatars. A digital tailor will virtually design a stunning outfit based on your photo and send you a digital image of the garment. These virtual wearable images can also be traded for NFTs. Wouldn’t you want your virtual avatar to be fashionable? Maybe in the future, there will be a fashion week for avatar fashion in the metaverse.

Fashion collages made by AI models

Draftype

If you’re interested in fashion, you probably remember cutting out pictures from fashion magazines. But now, you can use a virtual human model to create a reference image without the need for paper magazines. Draftype, a South Korean startup, has developed technology that can realistically render facial expressions, skin texture, and hair thickness. This allows you to create the exact look you want. You can freely use the AI portrait in 3D without worrying about portrait rights or copyright infringement. You can hire a virtual model to showcase your favorite outfit and create a photo shoot.

Sweet suggestions for eco-fashion

CVSM

Have you ever looked at all the clothes that come out of fashion week and wondered: how much animal feathers and skins are sacrificed to protect our bodies? It’s time to shift our focus to functional clothing that not only looks good but also protects the environment. Instead of using animal fur, we can opt for clothes made from eco-friendly materials that are sustainable and do not harm any living beings. A South Korean startup, CVSM, has developed an alternative to down, polyester, and other fillers by using air. They have created air-filled jackets and hoodies using their own patented inflators and components. These garments allow you to inflate them with air at the press of a button, providing comfort and versatility. Just imagine floating through water in an ‘air suit’ or bouncing through the sky like a balloon!